The company began to expand into new frontiers of the plaything industry. Four decades ago LEGO started to target young women with the arrival of furniture pieces and dollhouses; in 1974 it introduced it is first real human figures, named Minifigures; and in 1979 that expanded in to space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of rings elements directed at young girls. This period also noticed the creation of a supervision structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen signing up for the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1971s also noticed the introduction of a process that allowed customers to select certain stones they wished to purchase and build their own units, rather than acquire pre-made sets; it was popular with adults, as well as children. In the same decade, Lego branched away into ancient territory along with the Castle template, and in 80 the company added the first educate sets to its collection.

In 1989 Lego released the Pirate topic, and with it many pirate delivers, wilderness islands and treasure. This company also expanded its assortment of facial expressions, adding beards, eye patches and lipstick in addition to the typical two sight and laugh. Some elderly Lego coin collectors resented these kinds of changes, finding the more straightforward faces of earlier models.

As Lego expanded right into a huge international corporation, it had to find ways to meet the demands of it is big name buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which in turn demanded bigger selections and faster transport times. To maintain hop over to this web-site with these demands, the company began to reduce total production time for new products by looking into making more usage of computerized assembly systems.